Banner Ads Bother. Pop-Ups Annoy. Streaming Wars Aim to Revive Them — Variety

TV’s newest commercials are starting to look an awful lot like the web’s oldest. Any user of Amazon’s Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, the insurance company known for its heavy use of TV ads. In just 15 minutes, the company likes to claim, it can save… via… Read More Banner Ads Bother. Pop-Ups Annoy. Streaming Wars Aim to Revive Them — Variety