1895 Mail-Order Catalog

Past and Present with Pamela

Just think what life was like in rural America before and after the mail-order catalog. Aaron Montgomery Ward used the trains in Chicago to get goods to far-flung parts of the country. Mr. Ward and his partners stocked goods to launch their first mail-order catalog, but his stock was destroyed in the Great Chicago Fire of 1871. He did not give up but started over, an inspiration to us all, and the Montgomery Ward Catalog debuted the following year. It was a single page long, basically a price list with ordering info.

I own a replica of an 1895 Montgomery Ward Catalogue, published by Dover. I am writing a novel set in the West in 1894, so an 1895 catalog is fantastic for me, but some of the items are remarkable. For example, it offers music boxes, the kind we had as children for our jewelry, but these played…

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